Archive for the ‘Advertising’ Category
NIKE WRITE THE FUTURE – FULL LENGTH VERSION
A classic TVC from 1977
Check out this classic TVC that was produced by Martin Williams Films in 1977 for local clothing manufacturer EFCO. The commercial was shot and directed by my very good mate Ronnie Johanson and edited by yours truly. Apart from using my parents horse breeding property in the outer Brisbane suburb of Moggill as a location, I also got a staring role in a few scenes – I may have been a few kilos lighter in those days. If anyone can identify the shots that I featured in then drop me an email stevecooper@thepostlounge.com and I’ll shout you and a friend to a Gold Class cinema of your choice. I’ll give you a clue – I feature (or rather my arse features) in three shots. TPL staff are not eligible to enter!
Australian Crawl “Errol”
After more than 30 years in business, it was only recently that I took the time to go back and reminisce over some of the more memorable projects that I have had the privilege of working on. My sudden urge to go back was triggered by last years 35th annual BAD Awards for which we were asked to source and compile TVCs from past winners that went back to the late 70’s. During this process I became aware of how blasé we’ve become when it comes to keeping historical records for our industry. More recently, and thanks to that wonderful search engine YouTube, I stumbled upon a music video for Aussie music legends Australian Crawl which I edited and post produced in 1981.
The hit single ‘Errol’ was directed by George Muskens of Muskens Movies fame and features some amazing underwater shots from legendary surf photographer George Greenough. This clip was regarded to be one of the most innovative of its time and it also contained a number of scenes featuring scantily clad beauties – the song was a dedication to the life and times of Aussie expatriate Errol Flynn after all. I recall the editing process like it happened yesterday spooling through thousands of feet of 35mm film on my 6 plate intercine flat bed editing desk and it took me around 3 weeks just to complete the edit. In the early 80’s we were still finishing everything through a traditional film laboratory and once the edit was locked off we had the original negative cut to match and the final print was completed through Atlab Film Laboratories in Sydney. The editing and post production process took more than 7 weeks, something that could be done in well under a week these days.
Coops
Pantone Cosmetics concept
Designed by Renata Veiga of Brazil.
Sony Recycle Project: Jeans
Ever wonder what happens to the huge Sony advertising banners that hang off the side of the Sony Building in Ginza, Tokyo when they’re finished with them? Me neither, but now I’m interested.
Last September they decided to turn the banners into jeans. Brilliant. Each pair is unique and individually numbered. They were then hung back on the side of the building. Shoppers could browse the collection with binoculars, and then a guy in abseiling gear would climb to retrieve your purchase.
Sony were selling them for Y15,000 (about $A185) a pair. Proceeds were going to restore world landmarks. Other companies should do the same.
Solar Powered Mobile
Pity it’s a Samsung though.
New site to look at.
B-Films have just launched their new website. Filled with some top work from the directors there, also the intro is well worth a look (The Post Lounge animated it), plus each time you revisit the site you’ll get a different soundtrack, one of which done here too. Great little touch that one!
